Expert copywriting that motivates buyers.
Every project we take on starts with the same question: what's the one action you want someone to take on your site? The design gets built around that answer. So does the copy, and the copy is usually where that answer actually gets communicated to a stranger who's never heard of your business before.
Most website budgets go to design, and the words get whatever is left.
When a business builds a new website, the money and attention usually go toward the layout, the photography, and the color scheme. The actual words that communicate with visitors get filled in near the end, often by whoever has time that week. That's usually a small business owner with too much to do already, and who hasn't spent years learning how to write copy that moves a stranger to act.
You may have an attractive site, but you'll still have visitors who read your homepage and still aren't sure what to do next. They'll simply leave and do it somewhere else.
When you only have a few seconds to keep a potential customer around, what you say matters. Our in-house copywriter has 15+ years of experience learning exactly what to say on your behalf.
If you've never hired a professional copywriter, the price tag can catch you off guard. People pay it anyway because good copy keeps working for years, working around the clock closing sales a business would have otherwise missed.
Rates vary by assignment. A recurring blogging contract might run 15 to 20 cents a word. It is lower-stakes writing, part of an ongoing content calendar rather than a single page carrying the weight of a launch, so it does not demand the same depth of strategy per piece. A sales page built to move thousands of dollars in product climbs toward a dollar a word, because every sentence on that page is doing revenue-critical work.
Your site probably needs around 10 pages. Each one needs at least 300 words to avoid SEO penalties and to actually tell visitors what they need to know. For most SMBs, every word is considered to be doing "revenue-critical" work.
Even at the lowest end, 20 cents a word, 10 pages at 300 words apiece comes out to around $600.
When you hire 72 Design Studio to build your website, expert-level copy is already part of the price.
Visitors don't read your whole website. They skim a headline, jump to a service page, glance at your About section, then decide whether to call. If each of those stops sounds like it was written by a different person, the visitor notices, even if they can't say why. A site that shifts from casual to corporate to overly clever from page to page reads like a business that hasn't figured out what it actually is.
Consistency comes from sounding like one specific business that knows exactly who it's talking to. When your voice holds steady across every page, visitors build a picture of your business as they click around, and that picture is what makes them trust you enough to reach out.
Our copywriter will ensure that the voice of your organization remains consistent throughout your entire website.
A few words from Eli, our in-house copywriter.
Hey, I'm Eli. Nice to meet you. I'll be the one writing the content for your website if you hire 72 Design Studio.
I've had an interest in writing since I was a little kid. At first it was fiction that really grabbed my attention. I was one of those nerdy boys you might remember from school who was always carrying around a different 800-page fantasy novel in the 8th grade.
When I got a little older, I became very interested in the concept of "sales copy." There was something charming about the era of Mad Men, the golden age of Madison Avenue advertising that the TV show later took its name from. This was all before the TV show with Don Draper.
I read everything I could get my hands on about the topic. David Ogilvy, often called the father of modern advertising (modern being the 1960s), was an early favorite of mine. I read all of the "classics," from Claude Hopkins to Eugene Schwartz. I've even studied the more esoteric stuff, like The Boron Letters, written by Gary Halbert as letters to his son while he served a ten-month sentence in prison for mail fraud.
The book that really changed everything for me, though, was Writing That Works by Kenneth Roman and Joel Raphaelson. It wasn't about sales. Instead, the book teaches readers about effective communication.
That's really what writing is all about. Effective communication. When I write the copy for your website, I'll find the best way to communicate clearly why your readers should choose your business instead of a competitor. I'll also find the best ways to push them in the direction of your #1 action.
Over a long period of time, and many hundreds of thousands of words written, I've gotten pretty good at this writing thing.
Looking forward to working with you!
Are you ready to have a website that finally brings in more business?
Your website has one job. Let's make sure it does it well. Tell us the #1 action you want visitors to take, and we'll build a site around it.
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